Kenya is the home of safari and one of the world’s top holiday destinations. Kenya sits halfway down the East Coast of Africa, astride the equator. It is the most accessible country in the region. Kenya’s appealing world of attractions ranges from stunning landscapes, cultural diversity, adventure sports, beautiful beaches to unique wildlife. It is fascinating from the sheer diversity of its many game parks. One of the greatest sights is the annual migration of two million wildebeests – together with half a million zebras and thousands of gazelles across the endless savannah. Kenya boasts as the only country in the world with a national park in the capital. Welcome to Kenya Vast savannahs peppered with immense herds of wildlife. Snow-capped equatorial mountains. Traditional peoples who bring soul and colour to the earth. Stirring Landscapes When you think of Africa, you’re probably thinking of Kenya. It’s the lone acacia silhouetted on the savannah against a horizon stretching into eternity. It’s the snow-capped mountain almost on the equator and within sight of harsh deserts. It’s the lush, palm-fringed coastline of the Indian Ocean, it’s the Great Rift Valley that once threatened to tear the continent asunder, and it’s the dense forests reminiscent of the continent’s heart. In short, Kenya is a country of epic landforms that stir our deepest longings for this very special continent. Proud Peoples Filling the country's landscape, adding depth and resonance to Kenya’s age-old story, are some of Africa’s best-known peoples. The Maasai, the Samburu, the Turkana, the Swahili, the Kikuyu: these are the peoples whose histories and daily struggles tell the story of a country and of a continent – the struggle to maintain traditions as the modern world crowds in, the daily fight for survival in some of the harshest environments on earth, the ancient tension between those who farm and those who roam. Drawing near to these cultures could just be a highlight of your visit. Abundant Wildlife Kenya is the land of the Masai Mara, of wildebeest and zebras migrating in their millions with the great predators of Africa following in their wake, of endangered species like black rhinos managing to maintain their precarious foothold. But Kenya is also home to the red elephants of Tsavo, to Amboseli elephant families in the shadow of Mt Kilimanjaro and to the massed millions of pink flamingos stepping daintily through lake shallows. Africa is the last great wilderness where these creatures survive. And Kenya is the perfect place to answer Africa’s call of the wild. Conservation's Home The abundance of Kenya's wildlife owes everything to one of Africa's most innovative and successful conservation communities. Through some pretty tough love – Kenya pioneered using armed rangers to protect rhinos and elephants – Kenya stopped the emptying of its wilderness and brought its wildlife back from the brink after the poaching holocaust of the 1970s and 1980s. More than that, in places like Laikipia and the Masai Mara, private and community conservancies fuse tourism with community development and wildlife conservation to impressive effect. In other words, if you want your visit to make a difference, Kenya it is!